Substack and the fine art of demotivation

Yes, I am having another wobble here. It’s not the first.

Despite the fact I put out more content that most, and that I make most of it free to read, my subscriber numbers drop, my paid subscribers drop, even as the traffic holds up. I really don’t get it.

On all my other platforms, I have found that good and frequent content attracts followers. Not for me here.

I discipline myself to write for about an hour and a half a day - usually 7 days a week. So either my content or rubbish OR there is some sort of shadow ban on it!

I find that writing needs motivation and when I check out my stats here - that motivation evaporates.

Either way, it makes me grow cold.