I read a book about how Jaguar was saved from Ford, it was purchased by TATA the Indian Truck maker, when it was going downhill because Ford wanted Jaguar to produce poor quality high quantity cars. TATA came in and told the engineers to design a Jaguar they would be proud of, they did and Jaguar went on to years of great things and the F Type was a superb aspirational car.
Go woke, go broke. Sad news indeed for a classic British company. They clearly have had bad direction and politics. We had Jags for 20 years. Loved them! The new ad was enough to make me buy a different brand last time. The fate of Tesla will be similar.
Everything wrong - textbook example of how to destroy a brand by over pricing, ever more niche product, abandoning existing customer base, not tackling reliability issues, and an unbelievable woke ‘re brand’ {de-brand) . They are already dead - so sad to see a British icon be so badly botched and mismanaged
I long coveted a Jaguar when a child, probably from when we moved home and the people who bought our house parked their shiny 4.2litre XJ6 on the drive next to my parents' 1.5litre Hillman Minx during viewings. Then the father of a teenage friend drove a succession of 5.3litre XJSs.
So when I had a bit of spare cash I treated myself to the last of the V12 Jaguars in luxury Daimler Double-Six form, by which time the engine had grown to 6litres. By then other luxury cars were faster, but there was nothing to compare with the creamy smooth hush of the engine (which I think was still better from that perspective than the newer German V12 and W12 engines). Jaguar's successor V8 engine was more powerful, but less refined.
The interesting thing is that electric motors will never do it for me, despite the fact that in terms of refinement, power and (especially) off-the-line torque they leave internal combustion engines for dead. Maybe it is just old-dog-new-tricks stick-in-the-mud misplaced nostalgia. But I don't think so. There is something about the mechanical complexity and ingenious engineering of an engine which, like the similar appeal of steam engines, has the visceral attraction almost as if of a living creature.
I read a book about how Jaguar was saved from Ford, it was purchased by TATA the Indian Truck maker, when it was going downhill because Ford wanted Jaguar to produce poor quality high quantity cars. TATA came in and told the engineers to design a Jaguar they would be proud of, they did and Jaguar went on to years of great things and the F Type was a superb aspirational car.
Did TATA go woke?
And that ridiculous advert.
Go woke, go broke. Sad news indeed for a classic British company. They clearly have had bad direction and politics. We had Jags for 20 years. Loved them! The new ad was enough to make me buy a different brand last time. The fate of Tesla will be similar.
Everything wrong - textbook example of how to destroy a brand by over pricing, ever more niche product, abandoning existing customer base, not tackling reliability issues, and an unbelievable woke ‘re brand’ {de-brand) . They are already dead - so sad to see a British icon be so badly botched and mismanaged
On my second F Pace. Love em but what on earth are the top brass doing here with such a much loved iconic brand WTAF!
I long coveted a Jaguar when a child, probably from when we moved home and the people who bought our house parked their shiny 4.2litre XJ6 on the drive next to my parents' 1.5litre Hillman Minx during viewings. Then the father of a teenage friend drove a succession of 5.3litre XJSs.
So when I had a bit of spare cash I treated myself to the last of the V12 Jaguars in luxury Daimler Double-Six form, by which time the engine had grown to 6litres. By then other luxury cars were faster, but there was nothing to compare with the creamy smooth hush of the engine (which I think was still better from that perspective than the newer German V12 and W12 engines). Jaguar's successor V8 engine was more powerful, but less refined.
The interesting thing is that electric motors will never do it for me, despite the fact that in terms of refinement, power and (especially) off-the-line torque they leave internal combustion engines for dead. Maybe it is just old-dog-new-tricks stick-in-the-mud misplaced nostalgia. But I don't think so. There is something about the mechanical complexity and ingenious engineering of an engine which, like the similar appeal of steam engines, has the visceral attraction almost as if of a living creature.
They must be heavily subsidised.. 😲
History is replete with examples of those who are long dead because they did not choose wisely.
Go woke go ....